Hey you. I was planning a hands-on, actionable Deep Dive today. Then Google I/O happened, and we have to talk about a few things instead. Enjoy the newsletter - thanks for spending some time with me today. The Lead Location, Location...not location! The folks at Local Falcon set out to see if the physical location of the searcher impacts AI Overview visibility to the same degree it impacts Local Pack visibility. The study results are here. The news release is a bit easier to read and digest....