Did you notice? Last week's newsletter barely mentioned AI at all. I think I was subconsciously holding back for this week's issue...which is very heavy on AI. As always, thanks for reading. I appreciate you. The Lead Be a brand, reminder #4,732: Veteran SEO Kevin Indig shared a ton of research around brand mentions and content that succeeds in LLMs/AI search. Two things to know: Deep (i.e., more comprehensive) content wins. And, "the popularity of a brand broadly decides how visible it is in...