Important topic this week -- start of a two-part series sharing a playbook we've been using for years. Thanks for reading. The Lead Home...again. Google is testing "Business Home," which is basically a new hub to manage your Google Business Profile. It's weird because Google used to have a GBP management tool years ago, then decided to put all that stuff right in the search results. That's not all #1. Google is also testing new designs for your Google Business Profile and knowledge panel --...