Heads up: Baseball season is here, so my daily temperament for the next 6-7 months will correlate closely with how the Seattle Mariners are doing. The Lead The flip side. You saw the headlines about the guy who used ChatGPT to sell his house, right? The buyer was repped by an agent in Florida, and that agent's broker shared their side of the story. I thank both sides for the perfect lead-in to today's Deep Dive. 90 days then RIP. We keep seeing tests and data like this in the SEO industry:...