Hello, yeah, it's been a while. 🎶 Larry David says it's too late to wish you a Happy New Year, so I'll just say "Welcome to the first Marketing Unlocked of 2026!" The Lead When "perfect" SEO isn't. Jes Scholz wrote a great thread about removing 60% of a real estate website's "perfect" articles because they read like AI. Pay special attention to her "Anonymous Test" in the last post. Great stuff. (And fits well with today's Deep Dive below.) "Perfect" social media, too. Instagram chief Adam...