MU VIP #105: How AI "fan-out queries" impact your content and SEO


Happy Sunday, you! I know you're busy. Thanks for reading. The Lead Rally time. Thanks in large part to AI/LLMs, citations are making a comeback*. Claudia Tomina explains what's going on and offers some ideas on how best to manage all those business profiles across the internet. Personal problems. I keep seeing agents post screenshots of themselves showing up at the top of a ChatGPT or Perplexity answer, which is great! But it's also very possible that the answer has been personalized and is...

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